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B2C Business

Pikeur/ESKADRON – partnership-based involvement of the equestrian sports trade: 


By integrating the specialist equestrian trade, Pikeur, as the global market leader in equestrian clothing and equipment for horses, binds its specialist dealers closer to the brand. The customer buys from the brand in the online shop and chooses from the full range. The specialist dealer who has the goods in stock takes over the delivery to the customer.

Product: Full service by arendicom for online shop and homepage in one system with Shopware 6 Enterprise Edition

ORTLIEB – Click & Collect: 

ORTLIEB convinces through quality, function, and design – a strong brand with a profile. Customers can also collect the goods they order in the Ortlieb shop from their local specialist retailer instead of having them sent to their homes. Click & Collect not only brings advantages to the customer, such as personal advice on the purchased product and a local retailer on-site for complaints and repairs. Retailers also get the opportunity to serve customers and show their competence.

Product: Own webshop based on Magento with Checkout Only System from arendicom with digital connection to all relevant systems incl. ERP



Whether at home or in the gym or at the physiotherapist’s, Airex is the market leader in sports and gymnastics mats. The entire product portfolio can be purchased in the B2C brand shop in 40 countries. Private customers, as well as studios and practices in some countries, are supplied by local dealers. In many countries, the brand sells directly to the customer. In this way, strong markets and take-away markets can be served. Especially new countries can be built up in the initial phase through online business, even if the distribution and retail structure is not yet established. To offer specialist dealers and distributors a professional digital way to purchase, a B2B shop is also in use in addition to the B2C shop.

Product: Full service by arendicom for an online shop with Shopware 6 Enterprise Edition


Vaude has been a role model in the outdoor segment for many years. Sustainable action also includes the integration of the local specialist retailer into a successful online shop. Vaude uses the possibilities of arendicom to live the sustainable role model. Sales to the consumer together with the specialized trade. Short delivery routes from the local retailer to the customer.

Product: Own Shopware shop with Checkout Only system from arendicom with Shopware 6 and connection of the ERP system and other relevant infrastructure



Two market leaders in the sporting goods industry act as partners in distribution to the consumer. In addition to the Schöffel-LOWA stores, which advise and serve customers as worlds of experience on the shop floor, the online presence also serves to offer customers shopping opportunities online. Here, online and offline are linked. True multichannel with online booking of consultation appointments in the store, product finder, repair service, and other offers provide enormous added value.

Product: Onlineshop with Shopware 6 Enterprise Edition and digital



For 25 years, InterCaravaning, Europe’s largest chain of specialist caravanning dealers, has stood for competence, quality and professionalism in all aspects of mobile leisure. Whether attractive motorhomes and caravans at fair prices, rental vehicles, competent service or practical accessories – at InterCaravaning, interested parties benefit from the expert experience of over 45 dealers throughout Europe.

The InterCaravaning online store offers over 19,000 articles from the areas of camping, gardening and outdoor, which not only make campers’ hearts beat faster. The highlight of the online store is the ‘installation deal’, which is unique in the caravanning industry. Whether air conditioner, awning u.v.m.. – the customer can not only buy the product itself but also book an installation appointment with a dealer of his choice.

Product: Online store with optimized search and special functionalities

Tamaris (Wortmann Group) – Trade fair


Undoubtedly one of the strongest shoe brands in Germany and some other countries. The Tamaris online shop has been generating significant sales for the brand for many years. As the brand owner, Wortmann KG wants to strongly bind its most committed specialist retailers and live an intensive partnership. If a regional Tamaris retailer has the goods in the shop that a customer has ordered in the Tamaris online shop, he can take over the shipping of the order. Shipping within a country makes transport cheaper, more sustainable, and faster. The customer gets the goods faster and the environment is less polluted. Technically, Wortmann continues to use its existing online shop and sells directly to the end customer. The shop system including checkout and cash register has remained unchanged. Wortmann uses its shop system and its payment service providers. After an order is received in the online shop, it is displayed to the retailers in a Tamaris exchange. Which retailers see order and when they can reserve it can be set individually.

Product: Eiger Webshop incl. Checkout with Salesforce Sales Cloud. Tamaris exchange by arendicom 100% digitally connected to Salesforce and SAP